Springfield, IL · Est. 2008

Barnabas
Helmy

Designer, developer, and founder — 16+ years building brands, websites, and products from the ground up. From nonprofit campaigns to a consumer hardware startup that sold in 40+ countries.

Barnabas Helmy
16+
Years in Business
150+
Clients Served
L+R
Science & Art
IL
Based in Illinois
What I Do

End-to-End Creative Services

From a single logo to a complete digital presence — and from first concept to retail shelf. Everything under one roof, since 2008.

App / Web Development

Graphic Design / CAD

Product Development

Media

Founder Mentorship

Fabrication

Career Timeline

Built Over 16+ Years

Two parallel tracks — a full-service design studio and a consumer hardware startup — running simultaneously from 2014 to 2024.

BHD — Barnabas Helmy Design PUCK — SmashToast, Inc.
2008
BHD

Founded Barnabas Helmy Design

Registered BHD as a sole proprietorship in Sangamon County, IL. Launched web design and graphic design services for local Springfield businesses.

Web DesignBrandingLaunch
2012
BHD

Formal Business Registration

Filed Certificate of Ownership, formalizing BHD as a licensed Illinois DBA. Expanded client base across nonprofits, associations, and commercial clients.

Illinois DBAGrowth
2013–15
BHD

E-Commerce & CMS Expansion

Broadened offerings to WooCommerce, OpenCart, and Drupal CMS builds. Added Google Apps for Business setup, SEO, and Mailchimp email marketing.

E-CommerceWordPressSEOMailchimp
2014
PUCK

Founded SmashToast, Inc.

Incorporated SmashToast alongside BHD operations. Began hardware prototyping, firmware development, and Indiegogo campaign preparation for the PUCK universal remote.

Founder & CEOHardwareFirmware
2015
PUCK

Indiegogo Launch, Arch Grant & Direct Sales

Launched crowdfunding campaign and won a $50,000 Arch Grant. getpuck.com and Amazon storefront go live — all while maintaining full BHD client operations.

$50K Arch GrantIndiegogogetpuck.com
2015–18
BHD

Photography & Social Media Services

Added professional photography — wedding, event, and commercial — plus comprehensive social media management. Began supporting political campaigns and nonprofit advocacy organizations.

PhotographySocial MediaCampaigns
2016–18
PUCK

CES, Big-Box Retail & Awards

Featured at CES Startup three consecutive years (2016, 2017, 2018). PUCK placed at Walmart, Costco, Home Depot, and many other retailers in 2017. Won Anders CPAs + Husch Blackwell Award at Startup Connection (St. Louis) and Innovator of the Year at the 2018 Illinois Capital Innovation Awards. Featured in Julie Jacobson's Ultimate CES 2018 Preview on CE Pro.

CES 2016 · 2017 · 2018Walmart · Costco · Home DepotInnovator of the Year
2018–21
BHD

Full-Service Agency Operations

Scaled to 100+ active clients including IATP, ILUPMA, IDCCA, Hope Institute, Arch Grants, and Springfield F.C. Integrated digital advertising with A/B testing and demographic targeting.

100+ ClientsDigital AdsNonprofits
2022–23
BHD

Diversified Creative Verticals

Launched music composition and 3D printing services. Deepened work with associations, real estate, and healthcare. Refined project management with QuickBooks integration.

3D PrintingMusicHealthcare
2024
PUCK

Wind-Down

After 10 years, $1M+ raised, sales in all 50 states and 40+ countries, SmashToast, Inc. wound down naturally — a complete founder journey from prototype to Walmart shelves.

$1M+ Raised40+ Countries10 Years
2024
BHD

Continued Growth

Maintained 150+ client relationships across Illinois. Continued delivering web, design, photography, and marketing services with a lean, high-quality studio model.

150+ ClientsSustained GrowthFull Service
Ventures

A Decade as Founder

From a blank circuit board to Walmart shelves — PUCK/SmashToast was a 10-year journey through hardware, fundraising, retail, and three appearances at CES.

PUCK Pro device with iPhone app
10
Years as Founder
$1M+
Raised
40+
Countries
CES Featured
PUCK logo
PUCK /
SmashToast
2014 – 2024 · Springfield, IL · Indiegogo · CES 2016, 2017, 2018

A Bluetooth-to-infrared consumer device that turned any smartphone into a universal remote for TVs and home entertainment systems. Paired with iOS and Android apps, PUCK used a cloud-hosted IR code library — codes downloaded to the phone at setup, then operated via pure peer-to-peer Bluetooth. The cloud architecture allowed the IR library to be continuously updated without requiring any app update.

Bluetooth BLE
P2P connection — no internet required after setup
Infrared (IR)
Compatible with any IR-controlled device
Cloud IR Library
Updateable without app store releases
iOS + Android
Native apps on both platforms

Founder & CEO

Led the company from concept through wind-down. Drove product vision, fundraising strategy, investor relations, and go-to-market execution across retail and e-commerce.

Product & Hardware

Oversaw firmware development, BLE + IR hardware architecture, mobile app development, cloud IR library infrastructure, and manufacturing liaison with overseas partners.

Brand & Creative

Designed all branding, packaging, and marketing materials. Directed Indiegogo campaign and all consumer-facing creative including CES booth presence across three years.

Built from the Ground Up

PUCK started with a simple frustration: too many remotes, too little control. The solution was a small puck-shaped Bluetooth device that could talk to any IR-controlled gadget — bridging modern smartphones with legacy entertainment hardware.


What made PUCK technically distinctive was its cloud-hosted IR code library. Rather than shipping a static database inside the app, codes were stored server-side and downloaded at device setup — enabling continuous library expansion without forcing users through app updates. Once set up, the connection was pure peer-to-peer Bluetooth.


The product made it to the shelves of Walmart, Costco, Home Depot, and other major retailers, with primary sales through Amazon and getpuck.com. It was featured at CES Startup in 2016, 2017, and 2018, sold in all 50 states and over 40 countries, and earned multiple regional and statewide awards before winding down naturally in 2024.

2014

Founded SmashToast

Company incorporated. Hardware prototyping, firmware development, and Indiegogo campaign preparation.

2015

Indiegogo, Arch Grant & Direct Sales

Crowdfunding campaign launched. Won $50,000 Arch Grant. getpuck.com goes live with direct-to-consumer and Amazon sales.

2015

PUCK Launch

The original PUCK ships to backers and goes on sale to consumers via getpuck.com and Amazon.

2016

CES Debut

Featured at CES Startup in Las Vegas for the first time. National consumer electronics showcase.

2017

Big-Box Retail & Awards

PUCK placed at Walmart, Costco, Home Depot, Touch of Modern, and many others. Anders CPAs + Husch Blackwell Award at Startup Connection, St. Louis. Second CES feature.

2017

US Patent Granted

US Patent No. 9,728,081 granted for Bluetooth Wireless Network for Infrared Electronic Devices — the core technology behind PUCK. View Patent →

2018

PUCK 2 Launch

Second generation PUCK released with hardware and firmware improvements, expanded IR code library, and refined app experience.

2018

Innovator of the Year

Named Innovator of the Year at the Illinois Capital Innovation Awards. Third CES appearance. Featured in Julie Jacobson's Ultimate CES 2018 Preview on CE Pro.

2022

PUCKpro Launch

The flagship PUCKpro released — the most advanced version of the product, with enhanced range, redesigned hardware, and a refined mobile experience.

2024

Wind-Down

After 10 years and sales in 40+ countries, SmashToast wound down naturally — a complete founder journey.

Arch Grant — $50,000

2015 · Nationally competitive startup grant awarded to high-potential early-stage companies.

Startup Connection 2017

Anders CPAs + Advisors Award & Husch Blackwell Award — dual recognition at St. Louis's premier startup event.

Innovator of the Year

2018 · Illinois Capital Innovation Awards — statewide recognition for technology innovation.

US Patent No. 9,728,081

Granted 2017 · Bluetooth Wireless Network for Infrared Electronic Devices — filed 2015, invented by Barnabas Helmy & Andrew Brown, assigned to SmashToast, Inc. View Patent →

Retail & Distribution

Primarily sold through Amazon and direct from getpuck.com, with additional placement in major big-box retailers and specialty stores nationwide.

Amazon getpuck.com Walmart Costco Home Depot Tindie Touch of Modern + Many More Platforms All 50 States 40+ Countries
PUCK sales map — all 50 states and 40+ countries
Sales Reach
50
US States
40+
Countries
CES Featured (2016–2018)
Springfield Business Journal

Featured twice — product launch coverage and alternative financing story.

Read →
Lon.tv Review

In-depth product review by one of YouTube's top consumer electronics reviewers.

Watch →
WCIA / CILiving

Multiple local TV segments including a CILiving feature and news coverage.

Watch →
WAND TV

Coverage of the CES 2017 feature and Springfield entrepreneurship story.

Read →
CE Pro / Julie Jacobson

Featured in Julie Jacobson's Ultimate CES 2018 Preview.

Read →
Founder & CEO $1M+ Raised Angel Investment $50K Arch Grant Innovator of the Year 2018 US Patent No. 9,728,081 iOS + Android Dev Firmware Dev Manufacturing CES 2016 · 2017 · 2018 Product Dev International Logistics
Current & Past Clients

Trusted by 150+ Organizations

Nonprofits, associations, small businesses, political campaigns, and more — across Illinois and beyond.

Barnabas Helmy Design
IATPPUCKSprinklawn IrrigationVillage of GrandviewIDCCAHope InstituteArch GrantsSpringfield F.C.Autism ClinicSangamon CEOILUPMAJamaican TasteCook-WitterWayside Pheasant FarmThe SMSLIARFDSIBACH SoccerSen. Linda HolmesAndy ManarASCIPBetsy LondriganLTD FarmsSt. Mary's High SchoolUrban Action Network IATPPUCKSprinklawn IrrigationVillage of GrandviewIDCCAHope InstituteArch GrantsSpringfield F.C.Autism ClinicSangamon CEOILUPMAJamaican TasteCook-WitterWayside Pheasant FarmThe SMSLIARFDSIBACH SoccerSen. Linda HolmesAndy ManarASCIPBetsy LondriganLTD FarmsSt. Mary's High SchoolUrban Action Network
Expertise

Tools & Technologies

A broad stack built over 16 years of real-world client work.

Springfield F.C. Promotional Video

Web Platforms
Design
Marketing
Media
AI & Emerging Tools
Operations
Firmware & App Dev
Startup & Venture
Product Dev & Mentorship
Industries
Get In Touch

Let's Build Something.

Based in Springfield, IL — available for design, development, product consulting, and founder mentorship projects across Illinois and nationwide.

barnabashelmydesign.com
📍
Springfield, Illinois